Lawrence Feick

Lawrence Feick is a Professor of Business Administration at the University of Pittsburgh's College of Business Administration, with faculty tenure since 1982. He has held significant leadership roles including Vice Provost, Associate Dean, and Interim Dean, while maintaining his academic focus on marketing management and international marketing.

• Education:
  • PhD, Pennsylvania State University
  • MS, University of Delaware
  • BA, University of Delaware

Feick's research spans consumer information search, international marketing, word-of-mouth dynamics, and categorical data analysis. His work explores how gender, self-construal, and cultural factors influence consumer decisions and referral behaviors.

Key trends in his publications include consumer psychology (gender differences in negative word-of-mouth), referral marketing (rewarded referrals and motive inferences), and marketing analytics (customer lifetime value and publication impact). His research bridges empirical analysis with strategic implications for global brands.

• Scientific Awards:
  • Fulbright Senior Specialist

Feick has consulted for major corporations like Eastman Kodak, General Motors, and Newsweek, and developed executive education programs for COFCO Foods, Samsung Electronics, and Audi. He co-authored the international marketing simulation game Country Manager and has served as a visiting professor across Germany, Czech Republic, Hungary, Slovakia, Ecuador, and Uruguay.