Laura Reyero

Laura Reyero is an Associate Professor in the Marketing Department at the Madrid campus of ESCP Business School. She specializes in political marketing and strategic marketing, with notable contributions to understanding modern political strategies and FMCG industry practices. She holds leadership roles in academia and has extensive experience in executive education programs. Her research focuses on political marketing 3.0, post-truth politics, and participatory research methods, particularly analyzing Spain's political landscape through case studies of parties like Podemos and Ciudadanos.

Education: PhD in Economics (Universidad Complutense de Madrid), MBA (IE Madrid), Executive Development Programme (Ashridge), and Master’s in International Commerce (IEDE Madrid).

Teaching includes strategic marketing, branding, and market research. She has co-founded ventures in beauty/health and strategic consulting (EMK), advising Telefónica España, UNICEF, and others. Her work bridges academic research with practical industry applications across Europe and Latin America.