Laura Krumm

Laura Krumm serves as a researcher at the Institute for Consumer Research, Communication and Nutritional Sociology at Justus Liebig University Giessen since 2024 and concurrently holds a PhD fellowship at Copenhagen Business School's Consumer and Behavioral Insights Group (CBIG) since 2019. Her work bridges EU-funded research on novel food technologies and behavioral sustainability science, with primary involvement in the DARWIN project examining public acceptance of foods derived from New Genomic Techniques.

Her academic foundation includes a Master of Science in Business Administration from the University of Cologne (2016-2019) with study periods at Stockholm School of Economics (2017), and a Bachelor of Science in Business Administration from the same institution (2012-2016) featuring a semester at Trinity College Dublin (2014).

Krumm's research program critically examines climate change mitigation through behavioral lenses, specifically investigating how pro-environmental actions intersect with subjective well-being, consumer protection frameworks, and public policy effectiveness. Her dual institutional roles enable unique cross-continental analysis of sustainable consumption patterns, particularly regarding emerging food technologies and their societal implications.

Her 2024 meta-analysis in Environmental Research Letters establishes foundational evidence linking eco-friendly behaviors to personal well-being while measuring actual environmental outcomes, demonstrating methodological rigor through comprehensive data synthesis. This work exemplifies her interdisciplinary approach merging environmental science, behavioral psychology, and policy analysis to address sustainability challenges.

As a core researcher in the EU-funded DARWIN project, Krumm contributes to groundbreaking investigations into consumer acceptance of New Genomic Technique foods while developing international collaborations across European research institutions. Her position involves active participation in research design, data collection, and cross-cultural analysis without formal student supervision responsibilities.

Krumm operates within JLU's Institute for Consumer Research, Communication and Nutritional Sociology as part of Prof. Dr. Wencke Gwozdz's research team, collaborating closely with Dr. Tina Joanes, Andreas Samus, and other specialists. Her work environment emphasizes behavioral insights for sustainable consumption, particularly through the Consumer and Behavioral Insights Group at CBS Sustainability Center.