Laura Fischer

Laura Fischer is an Assistant Professor in the Department of Agricultural Education & Communications at Texas Tech University. She specializes in strategic communication of agricultural and natural resource issues, employing methods like dial testing, eye tracking, and psychophysiology to assess message efficacy.

Education: Ph.D. in Agricultural Communications (Texas Tech), M.S. in Agricultural Education & Communications (University of Florida), B.S. in Animal Science (University of Florida).

Research focuses on public opinion formation regarding agricultural sciences and effective messaging strategies. She teaches 'Communicating Agriculture to the Public' and 'Public Opinion of Agriculture and Natural Resources,' emphasizing student success beyond academics.

Professional service includes Vice Chair of the Research and Academic SIG at ACE, and peer review for journals like Journal of Applied Communications and Science Communication.

Award-winning researcher with notable recognitions in both research and teaching. Previously served as Assistant Professor at the University of Kentucky's Department of Integrated Strategic Communication.