Lars Hoff

Lars Hoff is a Professor at the University of Southeast Norway within the Department of Microsystems, Faculty of Technology, Natural Sciences and Maritime Studies. He leads research in ultrasound technology, focusing on transducer and electronics as part of the Centre for Innovative Ultrasound Solutions (CIUS).

• Research: Develops advanced ultrasound transducers for medical imaging, underwater sonar, and NDT. Collaborates with NTNU, University of Oslo, and industry partners.
• Teaching: Coordinates courses in Measurement Engineering, Acoustics and Ultrasound Technology, and Elastic Waves in Solids at PhD level.
• Software: Developed Bubblesim, a MATLAB-based tool for simulating contrast agent bubbles for medical ultrasound.
• Industry Impact: Co-founded Cardiaccs AS to commercialize microsensors for cardiac monitoring developed in collaboration with Rikshospitalet.

Publications: Authored a foundational book on contrast agent acoustics and key papers on microbubble dynamics. His work underpins widely used clinical agents like Optison and Sonazoid.