About
Larissa Luchsinger serves as academic staff within the Professorship for Consumer Behavior at ETH Zurich's Department of Health Sciences and Technology (D-HEST), operating from the CHN building on the main Zurich campus. Her institutional affiliation positions her at the intersection of behavioral science and health-related decision-making research.
Her research centers on Consumer Behavior, specifically examining how individuals and groups process information, form preferences, and make choices regarding goods and services. Within D-HEST's framework, this work likely extends to health contexts such as medical decision-making, pharmaceutical consumption patterns, and technology adoption in healthcare. Methodologically, her focus encompasses cognitive and social psychological mechanisms driving consumer choices, including risk perception and behavioral interventions.
As part of ETH Zurich's Consumer Behavior research unit, she contributes to advancing empirical and theoretical frameworks in behavioral science. The department's interdisciplinary environment facilitates connections between engineering, neuroscience, and public health applications of consumer research.
