Lara Weitzel

Lara Weitzel serves as a Lecturer in the Faculty of Social Sciences and Economics at Saarland University of Applied Sciences, where she teaches cultural management disciplines while pursuing doctoral studies through a cooperative PhD program with htw saar and Hochschule für Musik Saar.

Her academic foundation includes:

• B.A. in Music Management (Saarland University and Hochschule für Musik Saar)
• M.A. in Cultural Management (htw saar, Hochschule für Musik Saar & HBK Saar)
• Current: PhD candidate (cooperative program with htw saar and Hochschule für Musik Saar)

Research centers on Cultural Management, Cultural Marketing, and Audience Development, specifically examining tensions between audience maximization, cultural missions, and artistic freedom in German institutions. Her active project with Prof. Dr. Nicole Schwarz develops innovative audience engagement strategies for cultural enterprises through visitor research.

Teaching encompasses Cultural Science and History, Cultural Policy, Cultural Sociology, Cultural Marketing, and Business Administration courses including Consumer Behavior. Professional experience includes orchestral management at Duisburger Philharmoniker and Bochumer Symphoniker, plus roles in RUHR.2010 and Ruhrtriennale cultural initiatives.

No documented information exists regarding student advising, research grants, or scientific awards in the provided materials.