Lam An

Lam An is an Assistant Professor of Marketing at the University of Winnipeg, specializing in marketing communications and persuasion. He holds a Ph.D. in Marketing from the University of Central Florida and has taught courses such as Marketing Research (BUS-3271) and Multivariate Data Analysis (GBUS-7265).

• Education: Ph.D. (Marketing), University of Central Florida; M.M.R., Southern Illinois University-Edwardsville; B.B.A., Eastern Kentucky University
• Key Research Streams: Nonverbal communication in marketing, frontline employee-customer interactions, public policy communications, digital marketing, and nonprofit marketing
• Teaching Philosophy: Focuses on data literacy, industry engagement, and skills certification

His research combines experimental design and secondary datasets to answer managerially relevant questions. Recent work explores topics like facial prominence in advertising, footstep sound effects, and emotional tone in disinformation. He has secured multiple grants, including SSHRC Insight Grant and University of Winnipeg Major Research Grants, to study disinformation, sustainability communication, and social media verification.