About
LOUPIAC Philippine is an Associate Professor in the Department of Marketing at TBS Education. Their research focuses on consumer behavior, augmented reality applications in marketing, and digital transformation in small business practices.
- Key Research Areas: Augmented reality in product evaluation, online-to-offline consumer expectations, social media management for SMEs, and behavioral impacts of AI in marketing.
- Recent Work: Investigates how immersive technologies influence decision-making, compares physical and digital product trials, and examines trust dynamics with AI-based virtual agents.
Contact: p.loupiac@tbs-education.fr
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