LI Jing

Jing Li is an Assistant Professor of Supply Chain Management at NEOMA Business School, specializing in Information Systems. Her research focuses on e-commerce, cybersecurity, crowdfunding, blockchain, and AI applications. She holds a PhD in Information Systems Management.

Education:

• PhD in Management of Information Systems

Research Interests: Jing explores digital markets' dynamics, investigating how user-generated content, privacy policies, and AI impact consumer behavior. Her work bridges technical systems like blockchain with ethical considerations in data governance. Recent studies analyze review platforms' credibility mechanisms and crowdfunded project success predictors through linguistic analysis.

Publication Trends: Her recent work emphasizes dualities in digital marketing - balancing retargeting effectiveness with consumer irritation, privacy personalization trade-offs, and visual content's persuasive power in e-WOM. Key journals include Journal of Marketing and Information Systems Research.

Awards & Grants: No specific awards or grants mentioned. Active peer reviewer for Journal of Marketing, Information & Management, and others.

Labs/Teams: Engaged in NEOMA's research initiatives focusing on digital transformation and business ethics. Collaborates across departments for interdisciplinary projects.