Kyriakos Riskos

Kyriakos Riskos is an Assistant Professor in Media and Business at the Department of Media and Communication, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam. His academic work bridges media studies and marketing, focusing on branding and consumer behavior in digital environments.

His research interests include:

• Consumer Brand Engagement
• Media Branding
• Digital Marketing
• Entertainment in Media
• Neuromarketing and Eye-Tracking
• Structural Modeling in Consumer Research

His recent publications explore consumer behavior in online news platforms, Netflix engagement, CSR in cultural nonprofits, and sustainable tourism design. The research employs advanced quantitative methods such as structural equation modeling and neuromarketing techniques, often in cross-cultural contexts (e.g., USA, India, Greece). His work contributes to UN Sustainable Development Goals, particularly in responsible consumption and communication.

He received the Early Career Researchers Award from the European Media Management Association in 2019. His work is published in peer-reviewed journals and edited volumes, with a strong emphasis on empirical modeling and data-driven insights.

• Early career researchers Award of the European Media Management Association (2019)

Dr. Riskos collaborates with researchers across Europe and has contributed to interdisciplinary projects involving neuroscience, marketing, and media studies. While no formal advising or grant information is available, his research output indicates active engagement in academic collaboration and innovation in digital consumer research.