Kushagra Bhatnagar

Kushagra Bhatnagar is an Assistant Professor in the Department of Marketing at Aalto University. His research focuses on consumer behavior, service ethics, and digital market innovation. He explores topics such as influencer-driven market shifts, NFT art economies, and the ethical dimensions of consumer sovereignty. Notable contributions include studies on inclusive workplace practices for individuals with invisible disabilities and archival analyses of food market dynamics. Bhatnagar has been recognized with the Researcher of the Year award (2024) and serves on the editorial board of the Journal of Consumer Research. His work intersects with UN Sustainable Development Goals related to inclusive societies and responsible consumption.

• Research Interests: Marketing ethics, digital markets, consumer health, labor welfare
• Key Awards: Researcher of the Year (2024)
• Editorial Roles: Journal of Consumer Research (2025–present)