Kunsoon Park

Dr. Kunsoon Park is an Associate Professor and Program Coordinator for the Hospitality, Tourism, and Event Management program at the University of South Dakota's School of Health and Human Sciences. He teaches undergraduate courses in hospitality management and focuses his research on consumer behavior within hospitality, tourism, and event industries. His work explores digital engagement strategies, technology adoption in service sectors, and educational methodologies in hospitality training.

Research interests include social media's role in brand engagement, consumer decision-making in hospitality services, and the application of neuroscientific methods to study customer experiences. Dr. Park's studies frequently address challenges in franchise systems, intranet adoption, and training effectiveness. His office is located in Wagner Hall 437, with a mailing address at Box 2275A, University Station, Brookings, SD 57007.

Publications span topics from EEG-based consumer response analysis to franchise site selection strategies, reflecting a blend of empirical research and industry application. Despite extensive research output, no specific scientific awards are noted in his profile. His teaching and program coordination roles emphasize practical training and bridging academic insights with industry practices.