Ksenia Kosheleva

Ksenia Kosheleva is affiliated with the Hanken School of Economics, focusing on research at the intersection of cultural economics and marketing. She holds a Higher-Degree Level Tertiary Education from the University of Turku, Finland (2010). Her work explores how cultural organizations balance integrity with financial viability, particularly in New Zealand and broader global contexts. Recent outputs include studies on generative coexistence and marketization in cultural fields.

Research Interests:

• Marketization in arts and cultural sectors
• Economic models for sustaining cultural integrity
• Service innovations in cultural organizations

Her 2025 articles highlight trends in balancing commercial and artistic goals, leveraging interdisciplinary approaches between marketing and cultural studies. Collaborations span international conferences like the 13th SERVSIG Conference (2024) and the Naples Forum on Service (2023).

Professional Activities:

• Presenter at 8th EIASM Workshop on Managing Cultural Organizations (2023)
• Participant in Marketing Research in the Sharing Economy workshop (2023)
• Speaker at DENIM Doctoral Colloquium in Marketing (2022)

Her work has garnered attention with 6 news mentions and 4 Mendeley readers, reflecting its relevance to contemporary cultural economics debates.