Kristina Gavin Bigsby

Kristina Gavin Bigsby is an Associate Professor of Instruction in Business Analytics at the Tippie College of Business, University of Iowa. She serves as Director of Undergraduate Studies for the Business Analytics program, focusing on curriculum development and student engagement. Her academic background includes a PhD in Informatics, a Master's in Library and Information Science, and dual Bachelor's degrees in English and Music from the University of Iowa.

• Education:
  • PhD in Informatics
  • MA in Library and Information Science
  • BA in English
  • BM in Music

Bigsby specializes in business analytics with emphasis on social media analysis, sports recruitment modeling, and decision support systems. Her research combines data mining techniques with behavioral insights to predict school choice patterns and athletic recruitment dynamics.

Recent research trends focus on:

• Predictive analytics in college sports recruitment
• Social media sentiment analysis for athlete decision-making
• Data-driven ranking systems for collegiate wrestling
• Twitter data applications in recruitment integrity

Scientific recognition includes:

• 2024 Part-time MSBA Instructor of the Year
• 2023 Faculty/Staff Making Positive Difference recognition
• 2022 Collegiate Teaching Award
• 2021 Undergraduate Faculty of the Year

Contact: kristina-gavin@uiowa.edu