Koushyar Rajavi

Koushyar Rajavi is an Assistant Professor in the Department of Marketing at the Scheller College of Business, Georgia Institute of Technology, where he joined in 2018. His research and teaching focus on marketing analytics, branding, and consumer behavior, with strong interdisciplinary links to digital platforms and operations.

Dr. Rajavi holds a PhD and MS in Marketing from the University of North Carolina at Kenan-Flagler Business School and a BS in Information Technology Engineering from the University of Tehran.

His research centers on branding, consumer perceptions of brands, and digital piracy. He investigates how marketing mix instruments shape brand trust and equity, and how firm and policy decisions influence digital piracy behavior. His work blends empirical modeling with real-world data to inform strategic marketing decisions.

The recent articles (2018–2024) reflect a consistent focus on brand trust, pricing and piracy dynamics, digital media effects, and consumer responses to inventory and variety. They span top journals in marketing, consumer research, and information systems, indicating strong interdisciplinary impact in Marketing Science, Journal of Consumer Research, MIS Quarterly, and Production and Operations Management.

• Brady Family Award for Faculty Teaching Excellence, Scheller College of Business ($3,000)
• Student Recognition of Excellence in Teaching: Class of 1934 CIOS Honor Roll (Fall 2021, Summer 2021, Fall 2020)
• Amazon Research Award for Advertising Diversification ($47,650, 2021)
• CTL/BP Junior Faculty Teaching Excellence Award, Georgia Tech ($3,000, 2021)
• Mary Kay Dissertation Award Finalist (2019)
• Latané Outstanding Student Award, Kenan-Flagler (2018)

Dr. Rajavi teaches Management Analytics/Statistics in MBA and undergraduate programs and has received multiple teaching honors, reflecting strong student engagement. His research is supported by competitive awards, including the Amazon Research Award. He serves on the Editorial Review Board of the Journal of Retailing, contributing to academic service. While no formal advising list is provided, his active research program suggests involvement in mentoring graduate students.

He is part of a vibrant research ecosystem at Scheller College, collaborating with scholars on topics at the intersection of marketing, technology, and consumer behavior. His work on digital piracy and brand trust positions him as a key contributor to understanding modern consumer challenges in digital economies.