Konstantinos Rigopoulos

Konstantinos Rigopoulos serves as Assistant Professor of Marketing and Market Research at the Department of Economics, Democritus University of Thrace, bringing twelve years of multinational corporate experience to his academic role. His industry background in digital strategy and crisis management directly informs his teaching approach across undergraduate and postgraduate programs.

His educational qualifications include:

• Bachelor's degree in Marketing and Communication from Athens University of Economics and Business
• Master's in Business Administration (Marketing Management) from Rotterdam School of Management, Erasmus University
• PhD in Industrial Marketing from Nyenrode Business University, Netherlands

Professor Rigopoulos specializes in business-to-business digital marketing ecosystems, with particular expertise in social media communication crises and sustainable consumption patterns. His research bridges academic theory and corporate practice, focusing on how immersive technologies transform marketing strategies and consumer engagement in B2B contexts. He examines crisis response frameworks through digital communication channels and their impact on brand resilience.

Professional leadership positions include Secretary General of the Hellenic Academy of Marketing (since 2023) and membership in the European Academy of Marketing (EMAC). His founding role in the LightHub start-up incubator demonstrates commitment to entrepreneurial development within the Evros region.

Students benefit from his dual perspective as both academic and industry practitioner. His teaching portfolio spans Consumer Behavior, E-Commerce, and Marketing through Immersive Technologies, with emphasis on practical skill development. Through EMAC and Hellenic Academy connections, he facilitates student access to international research networks and professional development opportunities in evolving digital marketing landscapes.