About
Dr. Konstantina Zerva is a Professor of Marketing and Market Investigation at the University of Girona, Spain. She is affiliated with the Department of Business and the Institute of Tourism Research (INSETUR), leading the multidisciplinary research group Laboratori Multidisciplinar de Recerca en Turisme.
- PhD in Marketing from Autonomous University of Barcelona
- Research focuses on niche tourism markets, social marketing, and gender/mobility dynamics
- Published in journals like Tourism Management and Tourism Geographies
Her work integrates social exchange theory with qualitative methodologies, contributing to tourism studies and market analysis.
Current affiliations include:
- Institut de Recerca en Turisme (INSETUR)
- Laboratori Multidisciplinar de Recerca en Turisme
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