Kit Kiefer

Kit Kiefer is a Lecturer at the Sentry School of Business and Economics, UW-Stevens Point, where she has taught since September 2020. She also serves as Chief Mentoring Officer at Agency 81 since 2021. Previously, she held Lecturer roles in the College of Fine Arts and Communication (2015-2016, 2020).

• M.A. in Communication, UW-Stevens Point (2009)
• B.A. in Journalism and Political Science, UW-River Falls (1981)
• A.A. in Political Science, UW-Marathon County (1979)

Her research and teaching focus on Marketing Research, Marketing Platforms and Systems, and Brand and Product Management. She emphasizes practical applications in marketing systems and brand strategy.

Kit has extensive professional experience in communications and media, including roles at Berkshire Hathaway Travel Protection, Delta Dental of Wisconsin, and as President of C.C. West Consulting. She actively contributes to campus life through the Academic Staff Council and as a guest presenter for the Public Relations Student Society of America.