Kholoud Mohsen

Dr. Kholoud Mohsen is a Lecturer in Marketing and International Business at the Strategy, Operations and Entrepreneurship department, Essex Business School, University of Essex. Holding a PhD in Management Studies from King's College London, MBA from Maastricht School of Management, and BSc in Computer Science from American University in Cairo, her research focuses on intra-firm integration mechanisms, international marketing strategies of emerging market firms, innovation drivers in entrepreneurship, and set-theoretic business research methods.

• PhD in Management Studies (King's College London, 2011)
• MBA in Marketing Management (Maastricht School of Management, 2002)
• BSc Computer Science (American University in Cairo, 1996)

Her publications in journals like Journal of Business Research and Journal of Small Business Management explore wireless IT competencies, digital entrepreneurship, and simulation-based pedagogy. She supervises PhD students in business administration while teaching modules on Principles of Marketing and International Marketing Strategy.

Active in industry-academia collaboration through grants like the 2024 We Are The Minories KTP project with Innovate UK, Dr. Mohsen has presented at prestigious conferences including the British Academy of Management and Global Marketing Conferences. Her office hours are available for student consultations at the Southend Campus.