Kevin Mellet

Kevin Mellet is an Associate Professor at the Centre for the Sociology of Organisations (CSO), a joint research unit of Sciences Po and CNRS. He serves as Scientific Head of the Master's degree "Marketing & Society" within Sciences Po's School of Management and Innovation since 2020 and co-heads the CSO's "Governance, economic organizations" research program since 2022.

Education:

• 2023: Habilitation à diriger des Recherches (HDR) in Sociology, Sciences Po
• 2006: PhD in Economics, Paris Nanterre University (advisor: François Eymard-Duvernay)

Kevin Mellet's research lies at the intersection of economic sociology, science and technology studies, and digital sociology. His work centers on the sociological dimensions of marketing practices, the commercial applications of digital technologies, and the regulatory frameworks governing personal data economies. He examines how marketing professionals develop tools and knowledge systems within evolving digital market infrastructures.

His recent publications (2018-2023) reveal a cohesive trajectory analyzing digital advertising ecosystems. Key themes include algorithmic consumer targeting mechanisms, GDPR compliance challenges for advertising professionals, and the technical infrastructure of online tracking (cookies). This body of work bridges historical marketing sociology with contemporary digital economy challenges.

Scientific Awards: No awards listed in provided information.

Leadership and Advising:

• Scientific Head of Master's "Marketing & Society" (2020-present)
• Co-head of CSO doctoral seminar (2023-present)
• Co-head of "Governance, economic organizations" research program (2022-present)
• Co-head of Network J (Digital Economy) at Society for the Advancement of Socio-Economics
• Former co-head of Master's in "business communication and social media" at University of Paris Est (2016-2019)

Research Infrastructure: Kevin Mellet is central to CSO's research ecosystem, co-leading both the "Governance, economic organizations" program and the "Knowledge, Science and Expertise" initiative. His work through Network J connects Sciences Po to international socio-economic research networks focused on digital economy transformations.