Kenneth Heischmidt

Kenneth Heischmidt serves as Professor in the Department of Management and Marketing at Southeast Missouri State University, where he has held faculty positions since 1985 after prior appointments at Southern Illinois University at Carbondale (1982-1984) and Buena Vista College (1984-1985). His administrative leadership includes serving as MBA Program Director (1995-2015) and International Business Programs Director (1995-1998), complemented by industry experience as a Caterpillar Tractor marketing representative (1974-1976).

Dr. Heischmidt has taught an international study program in Europe for 27 years, accumulating extensive travel experience across Eastern/Western Europe, Middle East, Asia, and Mexico. His research focuses on specialized marketing domains including:

• Health Marketing (Journal of Hospital Marketing, Health Marketing Quarterly)
• Higher Education Marketing (Journal of Marketing for Higher Education)
• International Business applications
• Business Ethics frameworks
• Public Administration interfaces

Professional leadership roles include Past President of the North American Management Society and Business and Health Administration Association, current service on the Midwest Business Administration Association Advisory Council, and position as Treasurer of the International Society of Marketing. He has delivered guest lectures at Aichi University in Japan during 1998, 2014, and 2017.