Kenneth C.C. Yang

Dr. Kenneth C.C. Yang is a tenured Professor in the Department of Communication at the University of Texas at El Paso, College of Liberal Arts. His research explores the intersection of new information-communications technologies (ICT) with advertising, cross-national communication, and consumer behavior.

• Past research grants address ICT policy, telecommunications deregulation, and internet commercial transactions.
• Key professional roles include Board of Directors at the Chinese Communication Society and participation in the Universal Service Fund Task Force.

His scholarly work appears in journals like Communication & Society, Telematics and Informatics, and Journal of CyberPsychology and Behavior. He has authored books on global ICT impacts and multi-platform advertising strategies.