Keith McCook

Keith McCook serves as Part-Time Adjunct Professor in the Department of Management, Strategy, and Entrepreneurship at Southern Methodist University. Concurrently, he holds the position of Senior Director, Organizational Analysis on the HLabs Team at Heidrick & Struggles, a global executive search and leadership consulting firm.

His educational background includes a PhD in Industrial-Organizational Psychology from Louisiana State University. As a licensed Industrial Psychologist in Texas with 20 years of specialized experience, Dr. McCook operates at the intersection of psychological science and business applications.

Dr. McCook's research and professional focus centers on quantifying organizational dynamics through talent analytics and psychometric assessment. His expertise spans:

• Development of predictive models linking pre-hire data to performance outcomes
• Measurement of organizational culture and employee well-being metrics
• Validation of assessment tools across international contexts
• Data-driven leadership development strategies

He is frequently cited in media and presents at national conferences on people analytics, demonstrating practical applications in hospitality, retail, healthcare, and logistics sectors.

Professional leadership includes:

• Vice President of Talent Analytics at a global predictive analytics firm
• Director of European Markets for Assess Systems, managing psychometric tool validation across 12 countries
• Product strategy development for organizational measurement systems