Kay Hendrik Hofmann

Prof. Dr. Kay Hendrik Hofmann is a Professor of Business Administration, specializing in International Management at Osnabrück University of Applied Sciences. He leads the international business administration programs (Bachelor of International Business & Management and International Management) and oversees university collaborations in North America. His roles include heading the International Summer University (ISU) and serving as a speaker for the Management department. Hofmann holds a PhD in Applied Economics (2012) from Zeppelin University and an MBA from California State University East Bay. His research focuses on global value chains, international location strategies, applied media economics, and risk management in corporate contexts. He has contributed to over 20 peer-reviewed articles, exploring topics like globalization trends, digital natives in employment contexts, circular business models, and strategic management in SMEs. Notable projects include analyzing the DAX40’s adoption of circular practices and evaluating the impact of global supply chain dynamics. Hofmann’s academic engagements span international conferences and industry partnerships, such as strategic consulting for the mybacs GmbH, where student teams develop market strategies for personalized supplements.

• Education: PhD (2012), Zeppelin University; MBA (2004–2005), California State University East Bay; International Business Administration (2001–2005), University of Applied Sciences Reutlingen.
• Research Trends: Recent work emphasizes globalization challenges, digital transformation in HR, and sustainability in fashion and manufacturing sectors. He bridges theoretical frameworks with practical corporate strategies, particularly in risk management and international expansion.

His advisory projects involve student teams tackling real-world challenges for companies like mybacs GmbH, fostering applied learning in strategic marketing and business development. Hofmann’s expertise is further showcased through editorial contributions to journals like zfo Zeitschrift Führung + Organisation and presentations at global conferences such as the Academy of Management and DRUID.