Kate Eaton

Kate Eaton serves as Associate Dean for Graduate Programs and Clinical Professor of Marketing at Arizona State University's W. P. Carey School of Business, where she has been since 2014. She previously held roles such as Teaching Lead (2018–2023) and Principal Strategist for Obesity Solutions (joint with Mayo Clinic). Her expertise spans consumer behavior, services marketing, and transformative service design, with a focus on innovative teaching methods.

• Education: PhD in Business Administration (Marketing), Arizona State University; B.S. Finance and Management (with honors), and International Business Certificate, also from ASU.
• Teaching Innovations: Developed flipped classrooms, online courses, and inclusive teaching strategies, earning multiple awards for pedagogical excellence.
• Research: Explores health messaging efficacy, patient experience design, and customer experience optimization through service innovation.

Awardees include the Huizingh Teaching Award (2017, 2021), Rethinking Business Education Award (2020), and Poets & Quants recognition (2023). She advises on curriculum development and graduate program innovation, blending academic rigor with practical industry applications.