Karyn Riddle

Karyn Riddle is the Robert Taylor Professor of Strategic Communication at the University of Wisconsin–Madison's School of Journalism and Mass Communication. Her research examines psychological effects of media violence, emphasizing how vividness in portrayals influences perceptions and behaviors in children and adults.

She teaches courses on media effects, youth media engagement, and strategic communication. Recent studies investigate news exposure impacts on adolescent mental health and narrative-driven attitude change. Her industry background includes media planning at DDB Chicago for brands like Betty Crocker.