Karin Muller

Karin Muller serves as a Professor in the Department of Communication and Marketing at the Methodist University of São Paulo (UMESP), where she concurrently holds the position of Director of Institutional Relations and coordinates the undergraduate degree program in advertising. She maintains additional academic appointments as a visiting professor at Wuhan University (China) and as a teacher at ESPM School and FESPSP in Brazil, reflecting her international academic engagement.

Her research portfolio centers on advertising, marketing, communication, and media studies, with particular emphasis on cross-cultural applications. Through leadership of the Four Continent Marketing Workshop—a collaborative initiative involving Washburn University (USA), PXL School (Belgium), and Wuhan University (China)—she drives international partnerships in marketing education and facilitates transnational academic exchange programs focused on contemporary advertising strategies.

Dr. Muller's academic leadership extends to institutional development through her directorship of UMESP's institutional relations, where she cultivates strategic partnerships across four continents. Her work bridges theoretical frameworks with practical applications in global marketing education, fostering innovative approaches to cross-cultural communication in advertising contexts.