Karin Braunsberger

Karin Braunsberger is a Professor of Marketing at the University of South Florida's College of Business. She holds an M.A. in English from Johann Wolfgang Goethe Universität and dual degrees in Marketing (Ph.D. and M.B.A.) from the University of Texas at Arlington. Her expertise spans consumer behavior, ethical marketing, environmental attitudes, and animal welfare advocacy.

Research interests include the intersection of consumer ethics and environmental stewardship, particularly in cross-cultural contexts. She has pioneered studies on high-risk consumption behaviors (HERC Model), the impact of religious beliefs on environmental purchasing, and the effectiveness of animal welfare advertising.

Her 33+ publications address topics like boycott dynamics, online education risks, and credit card regulation. Notable works include analyzing the Canadian seal hunt boycott and leveraging marketing strategies for wildlife conservation (e.g., Florida manatee protection).

• Recipient of five major awards including the 2006 Researcher of the Year Award and multiple Bank of America Endowed Professorships
• Developed service-learning programs integrating students with nonprofit organizations

Her teaching focuses on ethical decision-making in business and applying marketing principles to societal challenges like sustainability and conservation.