Karantinou Kalipso

Dr. Kalipso Karantinou is Associate Professor of Marketing at the Athens University of Economics and Business, affiliated with the School of Business and the Department of Marketing and Communication. She graduated valedictorian from the National and Kapodistrian University of Athens (BSc in Communication and Mass Media) and holds a Masters in Marketing, Postgraduate Certificate of Academic Practice, and PhD in Marketing from the University of Manchester.

• BSc in Communication and Mass Media (National and Kapodistrian University of Athens)
• Masters in Marketing (University of Manchester)
• Postgraduate Certificate of Academic Practice (University of Manchester)
• PhD in Marketing (University of Manchester)

Her research spans services marketing, tourism, professional/financial services, and digital transformation, with a focus on servicescapes, consumer resilience, and neuromarketing. She has published in leading journals like the Journal of Business Research and Tourism Management, and contributed to encyclopedias and book chapters on topics including austerity-driven consumption and ethical practices. Her recent work explores music psychology, video ethnography, and neuroscience applications in marketing.

Dr. Karantinou has received multiple teaching excellence awards and led high-profile research initiatives, including an EU-funded collaborative project on Digital Transformation. She served on the editorial boards of prestigious journals and as Greece's representative to the European Marketing Academy (2013-2019). Her academic leadership and publications highlight her contributions to innovation management, consumer behavior, and professional services.