About
Dr. Kailin Wu is a Senior Lecturer in the Department of Marketing, Enterprise & Tourism at Middlesex University. His research focuses on consumer behavior, reputation management, and family decision-making in tourism contexts. He holds an ORCID identifier: 0000-0003-4607-5983.
His work explores how corporate reputation influences customer trust and family group dynamics in museum visitation. Notable publications include studies in International Studies of Management and Organization (2017) and Journal of Marketing Management (2010).
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