Justin T. Huang

Justin T. Huang is an Assistant Professor of Marketing at the University of Michigan Ross School of Business. He holds a PhD from Stanford University (2018) and dual Bachelor's degrees from the University of Maryland (2013). His research focuses on digital platform design, user behavior, and online marketplaces, addressing topics like content moderation, influencer marketing, and platform governance. Key areas include the impact of political bias on social networks, the economics of livestreaming, and the societal costs of anti-Asian racism during the pandemic.

His work bridges economic theory, marketing tools, and machine learning to analyze issues such as organic content creation incentives, long-term platform growth, and policy implications of platform governance. Recent studies include analyses of Reddit's echo chamber formation via biased moderation and the psychological drivers of tipping in live-streaming environments.

Media coverage highlights his expertise in TikTok's regulatory challenges and the broader implications of data security laws. Huang collaborates with industry leaders to address practical concerns in digital ecosystem management. His academic contributions span multiple disciplines, including marketing, sociology, and computational social science.