Julie Hedlund

Julie Hedlund is an Adjunct Associate Professor of Business at Bethel University's College of Arts and Sciences. With over 30 years of experience in business and marketing management, she has worked with Fortune 100 companies like ConAgra and 3M, and led Minneapolis-based consulting firm Market Street Partners. Her expertise spans business/market development, brand management, advertising, and cross-industry consulting.

Education:

• B.S. in Business Administration, University of Nebraska, 1979
• M.B.A., Cardinal Stritch University, 1990

Research interests focus on strategic marketing, brand strategy, and organizational growth. Her professional affiliations include the American Marketing Association and board roles with The Business Forum, Leadership Greater Madison Alumni Association, and the University of Wisconsin–Madison School of Business as a small business advisor.

Teaches courses such as Principles of Marketing, Global Marketing, Brand Management, and Sales Management at Bethel. Holds a Minnesota Business Education Teaching License (2015–2022).