Julie Ferrara

Julie Ferrara is a Senior Lecturer and Assistant Department Head in the Department of Business Analytics & Statistics at the University of Tennessee's Haslam College of Business. She returned to academia after 6.5 years in industry, specializing in industrial statistics and business analytics. Her expertise focuses on integrating web analytics into curricula and training faculty on analytics practices.

She teaches Search Engine Marketing Analysis, where students manage Google AdWords campaigns for small businesses. Ferrara actively contributes to the department's Business Analytics Forum and Conference.

Education:

• M.S. Statistics (2004, University of Tennessee)
• B.S. Marketing (2002, University of Tennessee)
• B.S. Statistics (2002, University of Tennessee)