Julian Rode

Dr. Julian Rode is a Senior Researcher and Scientific Advisor at the Helmholtz Centre for Environmental Research – UFZ since 2011, with additional roles as Deputy Head of Department (2018–present) and leader of the working group on Behaviour and Policy Instruments (2022–present). His research focuses on environmental values, behavioral drivers, and financial/policy instruments for biodiversity conservation and sustainable land use.

• Key Affiliations: UFZ, German Centre for Integrative Biodiversity Research (iDiv), Social Innovation Center (INSEAD)
• Expertise: Ecological economics, sustainability transformations, environmental policy evaluation

Research Interests center on integrating multiple values of nature into policy decisions, motivating conservation behavior, and designing financial mechanisms for sustainable landscapes. His work spans agroforestry incentives in Uganda/Peru, socio-economic impacts of large carnivores in Europe, and climate adaptation through nature-based solutions in cities like Dar es Salaam.

Recent Publications highlight interdisciplinary approaches to biodiversity finance, behavioral economics in conservation, and ecosystem service assessments. He contributes to global initiatives like IPBES and TEEB, with fieldwork across Germany, Latin America, and Southeast Asia. His projects often bridge academic research with practical policy frameworks, such as the Behaviour Change Wheel and Ecosystem Service Opportunities methodology.

• Notable Collaborations: TNC, ICRAF, GIZ, CBD Secretariat, INSEAD
• Geographic Scope: Germany, Spain, France, Brazil, Peru, Colombia, India, Thailand, Tanzania, Ecuador, Mexico

Academic Contributions include coordinating TEEB country studies, developing conservation finance tools, and advising governments on biodiversity strategies. He lectures at institutions like TU Dresden and Kedge Business School, emphasizing transdisciplinary methods and science-practice knowledge exchange.