About
Dr. Julia Haes is a Lecturer for Business in Asia-Pacific at the Munich Business School. She holds a PhD from the University of St. Gallen, specializing in university branding, and previously contributed to establishing an international MBA program in media/communications there. Her career includes roles at Freie Universität Berlin, family-owned Hadron AG, and founding her own ventures like Finiens and the China Institute for German Business.
- Educations:
- Doctorate: University of St. Gallen (Topic: University Brands)
- Master/BA: LMU Munich & California State University San Bernardino
Her research focuses on Asia-Pacific business strategies, China-Germany economic relations, and cross-cultural management. She co-authored a seminal work on Hong Kong's political dynamics and co-hosts the podcast 'China ungeschminkt', while editing the 'Chinapolitan' newsletter. Her consulting firm provides expertise to German companies expanding in China.
Her publications reflect expertise in geopolitical business environments and intercultural training methodologies.
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