Judit Mátyás

Dr. Judit Mátyás is an Assistant Professor at the College of Business and Economics, University of Pécs, affiliated with the Department of Marketing and Tourism. She has been teaching since 2000, focusing on Business German, Marketing, and business communication.

• PhD in Applied Linguistics (2005)
• MBA in Marketing (2003)
• Bachelor’s in German and Hungarian Languages (1985)

Her research spans marketing management, reading strategies for German professional literature, advertising language, storytelling, international marketing, German business language, and language teaching methods. She explores cognitive approaches to learning specialized texts and intercultural dimensions in marketing communication.

Recent publications highlight trends in global marketing strategies, language instruction for business contexts, and reading comprehension techniques in German literature. Themes include intercultural communication, professional language proficiency, and educational methodologies.

Scientific contributions:

• Executive Fellow Awardee

She coordinates the Hagen-Pécs double degree program (since 2007) and leads the BGE Budapest-KTK Pécs language examination center (since 2008). Her work integrates language education with business practices through applied research.