Joyce Wang

Joyce (Feng) Wang is an Assistant Professor in the Department of Marketing at Bentley University. Her research and teaching focus on data-driven marketing strategies, customer analytics, and relationship marketing, with applications in e-commerce and tourism.

Education:

• PhD in Marketing, Michigan State University

Her research explores customer experience analytics, nostalgia in marketing contexts, and political identity influences on consumer behavior. She frequently publishes in top-tier journals like the Journal of the Academy of Marketing Science and European Journal of Marketing.

Joyce’s work spans diverse subfields including fast fashion inventory management, revenge travel trends post-pandemic, loyalty program design, and the psychological effects of price promotions. Her analytical approach integrates empirical modeling and moderated mediation techniques.