Joshua Moritz

Joshua Moritz is a full-time Lecturer at the Zicklin School of Business at Baruch College (City University of New York) and an Adjunct Assistant Professor at New York University. He is also a serial entrepreneur with experience in founding and advising startups, and an expert in marketing analytics, digital marketing, and CRM.

• Education: MBA in Business and Marketing (Babson College), Certificate in Russian Business and Entrepreneurship (St. Petersburg State University), Certificate in Simulation Training (Harvard Business School Publishing), Diploma in Direct Marketing (NYU School of Professional Studies), and BA in Economics and Urban Planning (Rutgers University).

His research focuses on marketing frameworks, data analytics, simulation-based learning, and digital marketing strategies. He co-developed an open education resource textbook A Marketing Handbook (2023) and is co-authoring Information for Decision Making and Analytics (2025). He has delivered workshops on simulation design and programming in R.

Joshua Moritz has received the NYU Dean’s Innovation Grant and Rebus/CCNY grant for educational resource development. Notable presentations include Prompt Engineering: How to Train the Dragon Called GEN AI (2025) and Incorporating Simulations into Marketing Frameworks (2025).

His teaching portfolio includes courses in Marketing Analytics, Digital Marketing, CRM, Database Modeling, and Entrepreneurship. He serves on Baruch College and University committees, including the Ad hoc Generative AI Committee and the Graduate Curriculum Committee.