Joseph Thomas Paniculangara

Dr. Joseph Paniculangara is an Assistant Professor in the Business School at the University of Durham. With a multidisciplinary background, he transitioned from advertising copywriting and quantitative market research into academia. His research focuses on charitable donation motivations and the dynamics of word-of-mouth diffusion through social networks, integrating concepts like psychological distance and subjective risk assessment.

Education: PhD in Marketing from the University of Central Florida, USA. Professional background includes eight years in advertising and three years in market research. He maintains strong ties to marketing academia through his dual focus on statistical methodologies and practical industry insights.

Research interests span both theoretical and applied aspects of consumer behavior, particularly in nonprofit sectors and social influence mechanisms. No specific grants or awards are listed in his profile, but his work bridges academic rigor with real-world marketing challenges.