Joseph Pederson

Joseph Pederson is an Associate Professor and Sport Administration Program Coordinator at Samford University's School of Health Professions, Department of Kinesiology. His office is located at 2G32 CHS Building 2, and he can be contacted via email or phone (205-726-4329).

Education:

• PhD in Sport Management from Texas A&M University
• MS in Sport Management from Texas A&M University
• BA in Communication Studies from University of Northern Colorado
• Radio Production Certificate from Aims Community College

His research explores sport marketing dynamics, digital communication strategies, and consumer-brand relationships in athletic contexts. Primary interests include sponsorship effectiveness, social media engagement, and emerging digital platforms in sports.

Publications focus on sport media evolution, particularly examining how communication strategies and new technologies influence fan engagement and business models in global sport contexts.

Awards and Honors:

• SMQ Best Sport Marketing Paper (2015)

Professional memberships include the North American Society for Sport Management, Sport Marketing Association, and International Association for Communication and Sport.