Joris Demmers

Dr. Joris Demmers is an Associate Professor and Head of the Marketing Department at the Faculty of Economics and Business, University of Amsterdam. His research focuses on consumer behavior, privacy in digital environments, environmental sustainability in marketing strategies, and the intersection of technology with consumer engagement. He leads academic initiatives in marketing while exploring interdisciplinary topics like corporate greenwashing detection and data governance.

Key Research Themes:

• Consumer preferences for eco-labels and corporate social responsibility
• Privacy risks vs. behavioral incentives in financial and social media contexts
• Visual content analysis and machine learning applications in marketing
• Data-sharing dynamics and ethical marketing practices

Recent Trends in Publications: Recent work emphasizes greenwashing detection (e.g., GreenScreen dataset), psychological drivers of financial self-disclosure, and the role of digital tools in customer journeys. Earlier studies delve into consumer data-sharing motivations and ethical privacy frameworks.

Awards and Activities: No awards explicitly mentioned. Active in teaching and ancillary academic activities related to marketing strategy and digital media.

Lab/Team Affiliations: No specific labs or teams listed, but collaborates across disciplines, including molecular biology studies on aging mechanisms (possibly through interdisciplinary projects).