About
Jonathan Fry is a Lecturer in Business & Management at the Aberystwyth Business School, with additional responsibilities in Welsh medium provision. He holds a PhD investigating VIP/Hospitality tickets for entertainment and sports events. His roles include Director of Welsh Medium Studies, Academic Champion of Enterprise (ACE), and Chair of the Aberystwyth Branch of the Coleg Cymraeg Cenedlaethol. He is the Managing Editor of the International Journal of Hospitality and Event Management and serves on the Editorial Advisory Board of the Event Management Journal.
Education: BA (Hons) Events Management (2010), PgC Applied Social Research (2014), MPhil (2014), PGCE PcET (2018), all from Cardiff Metropolitan University. His research focuses on events management, including consumer behavior, event technology, and digital marketing. His business, Event Rater Ltd, won the 'Best Digital' award in 2014.
Research Interests: VIP/Hospitality ticketing, event evaluation methodologies, consumer perspectives in event industries, and the application of technology in event management. Recent work addresses transparency in ticketing practices and post-pandemic event recovery strategies in rural Wales.
Publications span 2018–2025, emphasizing consumer behavior, event industry practices, and employability in higher education. His 2025 studies compare consumer and industry perspectives on VIP tickets across Wales and the UK. He actively participates in events like the Ticketing Professionals Conference and contributes to luxury suite design discussions.
Awards: 'Best Digital' award (2014). Grants and funding details are not explicitly provided, though his work aligns with UN Sustainable Development Goals related to economic growth and sustainable tourism.
Professional Activities: Editorial roles, conference participation (e.g., Association of Luxury Suite Designers), and media contributions such as coverage of Taylor Swift’s Cardiff concert (2024).
