Jonathan Deacon

Professor Jonathan Deacon is a faculty member at the University of South Wales and affiliated with Cranfield School of Management. He specializes in bridging Marketing, Entrepreneurship, and Creative Thinking, focusing on how entrepreneurial firms create markets and how SMEs navigate digital platforms and technically literate consumers. His work includes consulting for business and government on strategic projects and digital economy initiatives.

Research interests:

• Theory building at the marketing-entrepreneurship interface
• Development of marketing theory and business models for small firms
• Marketing and entrepreneurship education
• Integration of Marketing and Design Thinking

Leadership roles:

• Trustee and Global Vice Chair, Chartered Institute of Marketing
• Board Member, European Marketing Confederation
• Member, The Royal Anniversary Trust