Jonathan Bohlmann

Jonathan Bohlmann is a **Department Head and Professor of Marketing and Innovation** at the Department of Business Management, North Carolina State University. He holds a Ph.D. in Marketing from MIT (1996), an MBA from Texas Christian University, and degrees in Aeronautical Engineering from Purdue University. Prior to academia, he worked in aerospace engineering, managing R&D projects in materials and aircraft design optimization.

His research focuses on **innovation strategy**, **new product development**, and **strategic decision-making**, with emphasis on first-mover advantage, pricing strategies, and consumer adoption dynamics. He has published in top-tier journals such as the *Journal of Marketing* and *Marketing Science*. His work bridges engineering and business disciplines, informed by both academic and industry experience.

• Executive Role:** Member of NC State’s Executive Team.
• Awards:** Zelnak Management of Innovation Research Award (2011).
• Labs/Teams:** Active in NC State initiatives such as the Supply Chain Resource Cooperative (SCRC) and the Business Analytics and AI Initiative (BAI).

Bohlmann’s career spans academia and industry, blending technical expertise with marketing strategy. His research addresses how firms innovate effectively amid competitive and market pressures, with practical insights for both startups and established organizations.