John W. Maxwell

John W. Maxwell is a Professor of Business Economics & Public Policy at Indiana University's Kelley School of Business and a Research Professor at the University of Western Ontario's Richard Ivey School of Business. He holds prestigious fellowships including FRSA designation and research affiliations with Peking University and the University of Bonn.

His academic credentials include:

• BScS in Mathematics from Acadia University (1986)
• MA in Economics from Queen's University (1987)
• PhD in Economics from Queen's University (1993)

Professor Maxwell's research examines the critical nexus between corporate environmental strategy, public policy, and non-market forces. His work investigates how businesses navigate environmental regulations, stakeholder pressures, and sustainability transitions through strategic signaling, risk management, and political engagement. This research bridges environmental economics with corporate strategy to address real-world challenges in ecological governance.

His publication record (2011-2020) reveals consistent exploration of green labeling efficacy, consumer learning dynamics, and corporate responses to regulatory threats. A dominant theme is the analysis of greenwashing mechanisms and how firms strategically disclose environmental performance under audit pressures. His work increasingly focuses on systemic sustainability transitions and the political foundations required for effective corporate environmental action.

His distinguished honors include:

• Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA)
• Research Fellowship at CCISSR, Peking University
• Senior Fellowship at ZEI, University of Bonn

Professor Maxwell has educated generations of students through courses on Global Environment of Business, Corporate Non-market Strategy, and Regulation and Public Policy across undergraduate, MBA, and PhD programs. His academic leadership spans departmental chairmanship at Indiana University and international advisory roles including Chairman of Peking University's Foreign Scholars Advisory Committee.

He actively shapes research ecosystems as founding board member of the Alliance for Research in Corporate Sustainability and through sustained collaborations with institutions across Canada, China, and Germany.