John Talbott

John Talbott is a Senior Lecturer in the Department of Marketing at Indiana University's Kelley School of Business, Bloomington campus. He holds an MBA from the University of Tennessee at Chattanooga (1987) and a BS from Indiana University (1981). With extensive industry experience, he founded Blue Collar Consulting, specializing in retail strategy and multi-channel marketing.

Research Expertise:
Talbott’s work centers on retail operations, marketing analytics, and digital communication. Key areas include:

• Quantifying financial impacts of marketing strategies
• Retail branding and customer experience design
• Emerging media applications in commerce
• Product development pipelines
• Omnichannel management systems

Teaching Portfolio:
He develops and instructs courses spanning:

• Marketing strategy and analytics
• Retail merchandising metrics
• International textile trade
• Emerging media platforms
• Undergraduate and MBA channel management