John Mercer

John Mercer is Professor of Gender and Sexuality at Birmingham City University, where he directs Researcher Education and Development. His scholarship examines cultural constructions of masculinity in 21st-century media.

Research analyzes pornography's role in shaping sexual identities and melodrama's cultural significance. Editorial leadership includes the Journal of Gender Studies and Porn Studies journal.

Authored books include 'Objectification: On the Difference between Sex and Sexism' (2021) and 'Pornography: Representations of Masculinity and Sexuality' (2017), exploring media's influence on gender perceptions.