About
John Eberle serves as the Academic Director of the Sports Product Management Program and an Instructor of Product Management at the Lundquist College of Business, University of Oregon. With nearly 15 years of leadership in global sports product development and marketing at Nike and other brands, he brings extensive industry experience to academia. He oversees the second-year master's program, including directing the Sports Product Management merchandising lab.
His professional background includes roles in product development, category management, and international business operations across 50+ countries. Eberle’s expertise spans running, outdoor, and equipment product lines, blending academic rigor with real-world industry insights.
Research interests focus on bridging sports product innovation, global market strategies, and operational excellence. His work emphasizes practical applications for students through the merchandising lab, which simulates real-world product management challenges.
No academic awards or grants are explicitly mentioned in the provided text. His primary contributions lie in educational program leadership and industry-academia collaboration.
