John Cash

John Cash is an Instructor at Johnson C. Smith University (JCSU), specializing in Esports/Gaming Business Trends, Sports & Entertainment Management, and Marketing Strategy. He co-developed JCSU's pioneering HBCU esports program, securing a 5-year Title III federal grant ($600k+) and establishing corporate partnerships with Riot Games, NBA 2K, and Microsoft. As Chief Development Officer of The Cxmmunity Foundation, he manages a $2.5M scholarship fund and leads the nation's top HBCU esports league. His career includes executive roles at Coca-Cola (managing $125M budgets), Bank of America, and Learfield IMG College.

Education: MBA (University of Texas), MA (Webster University), BBA (Howard University).

Key Achievements: Launched Howard University's state-of-the-art esports lab (Verizon-funded), created STEAM education pipelines for marginalized students, and drove successful multimedia initiatives for HBCU conferences. Active in community service through Alpha Phi Alpha Fraternity and veteran support programs.

Strategic Focus: Combines military operations expertise with business strategy to bridge esports, education, and corporate partnerships. Specializes in personalized marketing, international business development, and leveraging influencer economies.